More efficient data collection
Faster decision making
Online behaviour is non-linear. It changes quickly. True understanding of the consumer is therefore a sophisticated task that cannot be effectively addressed by analysing a single type of data.
This is where online passive data collection excels. It doesn’t rely on memory, so it leads to more accurate and reliable information than surveys. A combination of survey and behavioural data collection provides the fullest possible picture of online consumers.
TEG Insights collaborates with market researchers to help create best-practice research designs that combine the best of both worlds. We empower market researchers to enhance the way they meet end-client needs. Improve research experience and decrease survey length by asking only relevant questions.
Add behavioural data to your research design to answer new questions and improve the understanding of today’s online consumer.
Our behavioural data supports many innovative research methods and products, such as audience profiling and segmentation, customer journeys and market research online communities.